Marketing Manager (m/w/d)

Marketing Manager (m/w/d) Pharos Labs is developing an AI-powered platform for Medical Writing in Market Access and Regulatory Affairs. To strengthen our team, we’re looking for a Marketing Manager (m/f/d) to build our marketing function from the ground up.

As the first dedicated marketing professional in our team, you will own the entire marketing setup - from positioning and sales assets to lead-generation campaigns. You’ll work closely with our Head of Product and Sales Lead and have the freedom to design processes, tools, and campaigns independently.

Your mission

• Sales Enablement: Creation and maintenance of sales decks, one-pagers, demo scripts, and FAQ documentation to support the sales team.
• Website Revamp: Implement positioning, messaging, and use cases on the WordPress-based website.
• Event Readiness: Develop trade show materials, roll-ups, and pitch slides for event participation.
• Outbound Campaigns: Design and execute email sequences and LinkedIn campaigns for defined target accounts.
• Event Marketing: Organize webinars, co-marketing activities with partners, and appearances at industry events.
• Content & Thought Leadership: Create blog posts, case studies, and use-case stories for the website and LinkedIn.

Your profile

• 3-5 years of B2B marketing experience, ideally in SaaS, healthcare/pharma, or enterprise software environments.
• Hands-on mindset with proven experience in independently executing campaigns and creating marketing materials.
• Sales enablement expertise, supporting sales teams with assets, messaging, and presentations.
• Solid knowledge of common marketing tools (including WordPress, Figma).
• High level of ownership and organizational skills, with the ability to set priorities independently.
• Excellent German and English skills (at least CEFR C1).
• Demonstrated success in event marketing (webinars, trade shows, partner events).
• Strong affinity for AI and technology, with the ability to communicate complex software products clearly.
• Exceptional copywriting skills for diverse target audiences.

Why us?

What We Offer

• The opportunity to build marketing structures from the ground up without legacy systems.
• Direct collaboration with the founding team and short decision-making paths.
• A product with proven product-market fit and an established customer base.
• Flexible working arrangements with 1-2 days per week in our Hamburg office.
• A MacBook and all necessary software tools provided.
• Subsidized company pension plan.