Your mission
As Marketing Lead you own the global marketing vision for Cybus and turn our factory data software into a category-defining brand and demand engine.
You’ll blend creativity, data, and AI to create measurable revenue impact while leading and growing a multidisciplinary team in a fast-scaling, VC-backed environment. You will report directly to the VP Commercial and work closely with Sales, Product, and Customer Success to ensure full-funnel alignment and impact.
- Set and execute a unified marketing strategy across brand, product, demand generation, and customer lifecycle, aligned to pipeline & ARR targets.
- Lead, coach, and inspire a highly motivated, high-performing team of five experts across product marketing, demand generation, performance, design, and events.
- Drive international expansion beyond DACH: support and execute our GTM strategy, orchestrate regional events and partnerships, and ensure resonance with manufacturing-enterprise buyers across Europe.
- Partner with the CEO & commercial leadership on full-funnel performance, overseeing martech/RevOps, forecasting, budgeting, and attribution analytics to optimise spend and accelerate revenue growth.
- Own messaging, thought leadership, and market perception, managing PR & press and supporting analyst relations to strengthen Cybus’ position with investors and enterprise clients while running a best-in-class content engine.
Your profile
- 6+ years of B2B enterprise-software marketing success in technical or industrial domains (MES, ERP, IIoT, etc.).
- First leadership experience in fast-paced environments such as VC-backed start-ups - ideally combined with strong project and stakeholder management skills.
- Hands-on leadership style: equally comfortable crafting positioning copy and rolling up sleeves with the team; You are a builder with Startup DNA, strong technical curiosity and comfortable going 0 to 1 as well as challenge the status quo.
- Data-driven operator with deep expertise in MarketingOps/RevOps, automation (HubSpot or similar), attribution and analytics.
- Business-fluent German & English; able to represent Cybus with customers, partners, and media.
Bonus points for
- Profound knowledge of industrial IoT, manufacturing software, or factory automation landscapes.
- Recognised personal brand and network within European SaaS / Industry 4.0 communities; acts as Cybus ambassador.
- Experience applying generative-AI or agentic workflows to accelerate experimentation and scale personalised campaigns
Cybus Benefits
Here’s what we do to keep you happy:
Flat hierarchies & ownership
We work with flat hierarchies and give you the freedom to make your own decisions and take ownership of your area.
Appreciation & strong team spirit
Diversity, mutual respect, and a strong sense of community are essential to us. We grow together and treat each other as equals.
Impact without bureaucracy
You’ll enjoy a varied and meaningful role where you can make things happen without unnecessary red tape.
Strong team vibe & regular events
A tight-knit culture and regular team events bring us together.
Personalized learning & growth
Ongoing learning opportunities tailored to your skills and interests.
Feel-good office atmosphere
Think pro-grade coffee machine, sweet snacks, fresh fruit - and the occasional after-work soda or ????.
Work-life balance & vacation
Reliable work-life balance with flexible hours and 30 vacation days per year - plus an extra 10, 15, or 20 days after 3, 4, or 5 years with us.
Flex Holidays
Adjust your annual vacation by up to 5 days per year - for extra time off or financial compensation.
Childcare support
Up to €100 per child/month in childcare support for preschool-aged children.
€50 monthly allowance
Use it for food, fitness, bike leasing, or public transport - your choice!
Retirement planning that works
Attractive retirement benefits with a subsidized direct insurance and a fully funded support fund.
Work where you’re most productive
Whether it’s full remote, under the palm trees during a workation, or at one of our offices in Hamburg (Eimsbüttel) or Berlin (Friedrichshain) - the choice is yours.
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About us
Since 2015 Cybus’ Team has been steadily growing with the unifying mission to push innovation in the manufacturing industry. We are IoT experts, experienced programmers, marketing enthusiasts and overall experts in diverse domains, which enables us to empower factories to gain long-term independence from manufacturers and vendors.
In a nutshell: Cybus' IIoT software product Connectware is an on-premise solution that provides a communication layer enabling our customers in the manufacturing industry to connect their machines and make smart factories a reality.
For what? More efficiency, less energy and fewer emissions. (And actually also more digitalization and less paper)
Driven by Independence. Inspired by Creativity and Collaboration.
While growing our team, we value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, and sexual orientation and identity.
We look forward to receiving your application!
