Job Details
Contract Type:
Unlimited / Full-Time
Country / City:
Germany / Hamburg
Company:
Beiersdorf AG
Job Function:
Marketing / Market Research
Your Tasks
The Global Head of Marketing Effectiveness is a senior leadership role within the Integrated Marketing Operations organisation. The role is responsible for defining and institutionalising marketing effectiveness as a core capability across Global, Regional and Local teams.
The position is aimed to support and drive a holistic understanding of business growth through the full marketing flywheel, including physical, portfolio and mental availability, with a clear emphasis on mental availability metrics as a key driver of long-term brand growth.
The ambition is to enable fact-based, forward-looking decision-making and ensure that marketing investments deliver both short-term performance and long-term brand equity.
This role will collaborate closely with other functions within the Integrated Marketing Operations team as well as other functions including finance, Nivea Office, regions and sales & ecom.
Key Responsibilities
- Global Marketing Effectiveness Strategy : Define and lead the global marketing effectiveness frameworks and operating model including KPI and metrics to measure. Establish global standards and governance for measurement and investment decisioning.
- Flywheel & Driver Analytics : Lead cross-category and team flywheel analysis linking business performance, market dynamics and marketing investments. Institutionalise driver-based decision making and integrate econometrics and experimentation.
- Mental Availability & Brand Performance : Establish mental availability as a core KPI framework. Lead communication effectiveness measurement and framework and translate insights into actionable recommendations.
- Integrated Learning & Decisioning : Build a connected, end-to-end learning ecosystem across brand and category performance in close collaboration with consumer intelligence. Enable always-on learning loops and a single source of truth.
- Investment & ROI Governance : In collaboration with marketing and connected planning define global investment models and ROI frameworks. Drive consistency in budget allocation and performance benchmarks across markets.
- Capability Building & Upskilling : Develop capabilities in analytics and decision-making. Provide tools, frameworks and governance to scale best practices.
- Stakeholder & Cross-functional Leadership : Act as key partner to global, regional and local stakeholders including brand teams, finance, data and agency partners. Lead governance forums to drive adoption.
- Team & Scope : The role leads the global Marketing Effectiveness capability including brand & communication analytics, reporting and modelling disciplines. It works closely with Marketing Intelligence, Data & Governance and Consumer Intelligence teams.
Key performance metrics
- Global adoption of One Beiersdorf performance frameworks
- Improved flywheel metrics including marketing ROI
- Consistency of metrics and data governance of performance frameworks
- Enhanced strategic direction and performance, outputs quality of analysis
- Consistency and quality of execution across markets
Your Profile
- Extensive experience in global and/or regional commercial or marketing roles with an expansive understanding of marketing effectiveness frameworks
- Proven track record in building and scaling global frameworks across multiple brands, regions and markets
- Deep expertise in business performance metrics
- Strong experience in agency leadership and partnership management
- Strong leadership experience managing and developing teams (approx. 10 people)
- Excellent stakeholder management skills in a complex global organization and the ability to succinctly articulate and drive analysis of complex topics
- Strong analytical and data-driven mindset
- Ability to lead transformations and influence senior stakeholders.
- Collaborative, agile and growth-oriented
- Fluent in English
Additional information
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.
If you have any questions, please check our application FAQs first. If your question is not answered there, feel free to contact our Talent Acquisition Expert Alfredo via rc@beiersdorf.com.
Please submit your application by August 11.
Apply now
Deine Benefits
International Work Environment
Critical Illness Policy
Flexible & Remote Working
Buddies & Mentoring
Corporate Training & Development
Modern Office & Equipment
Attractive Salary
Corporate Discounts
Beiersdorf Gym & Fitness Groups
Kids & Family Services
Health & Wellbeing Offers
Job Sharing
Subsidised Lunch
Public Transport Support
Medical Services
International Work Environment
Critical Illness Policy
Flexible & Remote Working
Buddies & Mentoring
Corporate Training & Development
Modern Office & Equipment
Attractive Salary
Corporate Discounts
Beiersdorf Gym & Fitness Groups
Kids & Family Services
Health & Wellbeing Offers
Job Sharing
Subsidised Lunch
Public Transport Support
Medical Services
Benefits vary by role and location. Let’s discuss the details.
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