Commercial Marketing Manager (m/f/d)
Job Description
About the position
The Commercial Marketing Manager is jointly responsible for achieving the financial targets and growth path of the product group by developing the overall commercial strategy, pursuing opportunities and supporting capacity planning (including subcontractor management) and product management projects.
In this role it is necessary to collaborate with Product Management, Business Marketing, Sales and Operations to build a global long-term Sales plan for the product group and derive Marketing strategies and Industrial initiatives to implement the plan. This involves participation in the company’s deep dive process & sales handshake, close alignment with other product groups and the creation of Go-to-Market strategies.
The Commercial Marketing Manager is a strategic thinker and visionary who has to balance short term profit optimization with long term marketing and growth ambitions. They need to have an understanding of B2B market environments with (fast) changing business cycles and therefore require a self-motivated character with an analytical and can-do mindset.
What you will do
- Key contributor in the regular business planning process (short-term and long-term revenue and margin)
- Responsible for building and managing commercial Go-to-Market programs to optimize profitability
- Define cost reduction targets to maintain competitiveness in line with market expectation and support industrial team during execution phase
- Support business cases for new product introduction, inhouse capacity expansion, cost downs as well as outsourcing strategies
- Manage allocations and discontinuation processes for the portfolio as necessary
- Provide forecasting input which is required during monthly and quarterly updates
- Track quarterly Sales and Margin performance and highlight risks to target
- Provide ad-hoc decision-making analysis on key initiatives, account and region performance
- Create key commercial presentations for internal and external stakeholders
What you will need
- Master’s degree, preferably in Supply Chain Management, Business Administration/Economics, or Electrical Engineering
- Minimum 3 years of working experience as a supply chain manager, analyst or marketer preferably in or with exposure to the semiconductor industry or other B2B commodity industries, depending on educational credentials
- Proven experience with B2B marketing methodologies, tactics and methodologies
- Advanced knowledge of business intelligence tools, e.g. Tableau, Spotfire or PowerBI
- Excellent communication, presentation, and negotiation skills in English, any additional language is beneficial
- Proficient Microsoft Office skills (esp. Excel, PowerPoint)
- Preferably knowledge of semiconductor markets, customers and/or global supply chains
- Intercultural awareness and ability to work in international teams
- Proven analytical skills and structured work approach together with a strong customer mindset
- Highly self-motivated, team-oriented, result-driven with proven decision-making skills
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